Many dental practices use marketing tactics that are disconnected from the practice’s overall marketing strategy. They’re essentially playing whack-a-mole with the latest marketing schemes that they hear about at a conference or read in a newsletter, hoping that one of them will work. It doesn’t have to be this way.

To help build an effective Best Results Dental Marketing, it’s essential to determine what your target audience is. This can be based on demographics (e.g. families, seniors), or specific specialties within your practice. Having this persona in mind will allow you to gear your marketing towards the most likely potential patients and will help you create content that is relevant and engaging.

The Role of Paid Social Media Ads in Dentist Marketing

Using online tools can be a great way to reach and engage with your patients. Offering text messaging or a patient portal, for example, allows you to communicate with your patients in a timely, personalized fashion. Similarly, appointment reminder emails can reduce no-shows and cancellations, which is good for both your bottom line and the health of your patients.

Maintaining a social media presence requires time, creativity, and effort. A dental marketing company can handle this for you, ensuring your posts are relevant and engaging to your targeted audience. They can also run paid advertisements on sites like Google or Facebook to boost your visibility and bring in new patients. It’s important to make it easy for your patients to review your practice on Google (as they hold more weight in search than Yelp reviews). Provide a link and step-by-step instructions on how to do this on your website, and be sure to let them know that you don’t ask for or incentivize positive reviews.